Los Angeles-based ColourPop's powder-based makeup — like blush and eye shadow — is constantly popping up on various YouTubers' channels. But we can't talk about the brand without giving a shout-out to the lip color lineup, which is just as outstanding. The makeup is really affordable, and the vast color selection will make adding products to your basket dangerously easy.
YouTube heavyweights like KathleenLights and CoffeeBreakWithDani have collaborated with the brand to curate some exclusives. Where the Night Is ($20), a four-piece eye shadow set by KathleenLights that came out this season, and Dani's custom lip color — Frida ($5), a satin-finish everyday color — would make great additions to any collection of nudes.
ColourPop's OGs include Wisp ($8), a golden-flecked highlighter that will help any beginner master the art of strobing. Or go for the dark side with Stereo ($5), a metallic burgundy that can amp up a basic smoky eye with a rich pop of sparkle. Noteworthy newbies in the collection include the Aquarius and Taurus ($5 each) lineup of lip colors and later this month, the brand will debut a range with actress Karrueche Tran called "KaePop."