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These Were the 15 Hottest New Beauty Products of 2015
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15

Benefit Roller Lash Mascara

The product: Benefit Roller Lash Mascara ($24)

Why we want it: Every mascara Benefit puts out elicits a cult following, but the tiny hooks on each bristle of this wand made this launch especially intriguing. It isn't a gimmick! The brush grabs every little lash and tugs them upward, leaving them curled, thick, and fluttery.

Benefit Roller Lash Mascara
Benefit Roller Lash Mascara
$24
from sephora.com
Buy Now
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