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Clean, organic diets have transitioned into the mainstream, and they have inspired an external shift to match the internal. We've seen more and more beauty product brands emerge that focus on "clean," natural beauty products, and we think they'll continue to take hold in 2016, when consumers are going to be looking to spend money on the equivalent of a "Whole 30" on their skin. Brands like Eminence and Nip+Fab are getting ahead of the curve by offering kale products, pulling right at a vegan's heartstrings.