The synthetic fragrances (aka "parfum") found in your products are most likely a breeding ground for lots of dangerous ingredients, including petrochemicals, phthalates, and benzene.
According to Villafranco, "synthetic fragrances linger way longer than any true scent in nature and change our physical environment in a really substantial way. For many, synthetic fragrance is a trigger for allergies, headaches, or just decreased productivity. Fragrance is still used widely, as many people have become accustomed to overpowering, unnatural scents."
On a more superficial level, lots of companies are also guilty of using fragrance as a way to hide ingredients that don't look attractive on the back of packaging — especially as the public becomes more educated on what's inside the bottle.
The takeaway: go for natural fragrances. "If you're concerned about hormone disruption, carcinogens, or decreasing chemical sensitivity symptoms, be sure to seek out products scented only with essential oils," Villafranco explained. Try Osmia Organics as a natural alternative.
