Meet the Next Generation of Beauty Influencers

Considering she’s only 17 years old, it’s pretty impressive that Maddi has been posting YouTube videos for five years and runs two channels: Maddi Bragg (for beauty videos) and Maddi Bragg Vlogs. She’s perhaps best known for her before-and-after braces video, which was posted back in 2013, but she’s more recently delved into edgier videos, showing off her piercings and grunge makeup.

That’s one of the unique things about Maddi: she’s grown up on screen, so you can see her evolution from preteen to almost-adult — and how her style and taste has changed over time. With more than 1.2 million subscribers on YouTube and 1 million followers on Instagram, Maddi is one of the most well-known talents of her age — and thus has the potential to be one of the biggest beauty influencers of all time. But don’t pigeonhole her: Maddi dabbles in fashion and modeling as well as beauty. It looks like she’ll have her choice of careers ahead!