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“We needed our iconic orange-red — that pop — but it’s matte,” he notes of Darling Clementine. “And then a blue-red [Dangerously Red] that can work great on more tan or darker skin types. Sheer Madness is our nude, I wanted the non-lipstick look too 'cause I think that’s quite elegant as well. That has a sheen to it but it’s ultramoisturizing. I wanted to do like the ultimate luxury ChapStick that you can have every day that makes you feel special and can also then be layered on top of the colors to bring sheen. I thought about process.”