On the #PlayWithPop Campaign
The music video is unique in that you select one version of the song and you can easily jump to another look and genre seamlessly. It's essentially four music videos rolled into one.
"When we talked about it, I didn't really get it," Zara said. "But when it was done, I was like, 'Wow!'"
The idea of matching the looks to the song came naturally to Zara.
"We talked about the music style first, which to me, I was thankful because I'm an artist," she said. "My favorite look is definitely The Vixen Look because it's different. I love the pop look . . . I could wear that on a regular day. The acoustic is sweeter. The pop look is the original song, so that's me."
As far as her favorite product from the videos, she told me she favors the lip lacquer from The Bare (Acoustic) Look.