24 of the Hottest Drugstore Launches of Summer 2016

Rimmel’s newest innovation is pretty amazing: a mascara that is made with a semipermanent lash tint complex that gradually darkens natural lashes from root to tip over time — even after you remove it. With two weeks of regular use, this product — which comes in two shades: black and extreme black — will have lashes looking full and longer with their new darker tint.

Rimmel London WonderLash Volume Colorist Mascara with Lash-Tint Complex ($10)