Jen Atkin Created Affordable Hair Accessories That Are Insanely Chic

Get ready for this game changer: not only does this make your post-SoulCycle topknot look like an object d'art, but also it doubles as a bracelet, which is so much cuter than rocking a rubber band around your wrist.

"It’s like when you’re at the gym and you want to go to dinner, you take it in your bag," explained Jen. "It’s so great because it dresses up a simple topknot and makes it just look like it was actually planned, and it takes two seconds to do and anyone can use it."

(And yeah, we think that model totally looks like Kylie Jenner, too.)