Jen Atkin, Ouai
Share your career path!
I wanted to be a hairstylist and moved to LA after high school. I started as a receptionist and learned a lot about the business side of things. And after assisting Andy LeCompte and going on tour with Madonna, my schedule outside the salon became busier and busier. After being in the industry for so many years and trying so many different hair products, I felt like there wasn't a line that myself or my friends could relate to so I created Ouai for real women. They're luxury products that are simple, affordable, and classic in a world full of loud noise.
What product have you developed that you are most proud of and why?
I'm #OUAIaddicted to them all, but I'm really proud of the Treatment Masque. It's literally a five-minute hair makeover. With most masks, you're expected to keep it in your hair for 30 minutes or longer to see the transformative effects, but this one will literally restore the shine and health of your hair in only five minutes. Plus, they come in easy-to-transport packets that are perfect for throwing in the gym bag or for on the go.