Jen Atkin, Ouai
Which product didn't do as well as you expected? What did you learn from that experience?
The product that has been the hardest sell is the Soft Mousse. Unfortunately, people are so jaded when it comes to mousse, because they're used to the stiff, crunchy formulas of the '90s. I hope that they try the Ouai one and see that the days of crunchy curls and heavy formulas are gone! This mousse is literally so soft, touchable, and light on the hair and perfect for creating an effortless wave in the hair (without an iron). I suggest using with the diffuser attachment on the Dyson Supersonic blow dryer for a low-key, natural-looking wave.
Tell us one unexpected way you use a cult product.
A lot of people don't know this, but you can use the Texturizing Hair Spray before curling or styling dry hair for added hold and dry texture. It almost gives an airy matte finish to the hair.
What is your best advice to someone trying to break into the beauty industry in 2016?
Be humble, work hard, and don't try to compete with anyone else. There's enough to go around for all of us to be successful.