James Gager, MAC Cosmetics
Share your career path!
Growing up, my best friend and I had an art school. We taught art classes to kids our own age and then went around to their parents and advised them on the progress of their children. We also had a greeting card business going door to door with a little catalog of cards; we would take orders, then go home and make them. I guess I had an entrepreneurial spirit in me at a very early age — and have never lost it. Before joining MAC, I was the creative director for Prescriptives for 20 years. I worked on the campaigns for Virtual Skin and the trendsetting All Skins campaign that identified the importance of diversity.
What collaboration have you developed that you are most proud of and why?
The collections that I have felt most personally engaged with were MAC Me Over and MACnificent Me. It's very different working with real people than celebrities. The experience was very satisfying. We picked the winners from our online contest, not just because they wanted to look pretty, but because they had heart and soul. They felt MAC makeup could help them in some way. We brought the winners to New York City; they worked with a world-renowned photographer, stylists, and amazing makeup artists to transform them and give them that extra push to be who they wanted to be. It was a very rewarding experience as it had emotion attached to it.