Share your career path!
My sister and I were both high school students at the time. Along with our mom, Jenny (founder and president of Nudestix), we noticed that the beauty industry talked a lot about perfect and flawless makeup. Our generation is not about that — we want to embrace our uniqueness. Not only that, but today's new generation of beauties would rather sleep in an extra 10 minutes than do their makeup. We took these observations and created Nudestix, which celebrates easy, fast, effortless makeup!
What product have you developed that you are most proud of and why?
Hmm . . . I would probably say our Magnetic Eye Color Pencils. Here's a little insight into our creative process: we want to keep all of our products in pencil form and we focus on multipurpose makeup pencils. Thanks to the precision of a pencil, these eye pencils will be your eye shadow, eye liner, and highlighters. [We ask ourselves], how can we make the application super easy, fast, and effortless without compromising the formula?
Both my sister and I have very different skin types. My sister (Ally) has superoily skin, so whatever eye or face product she wore would rarely last the day. I have very dry and reactive skin. So it was important to create a product that was perfect for all skin types — oily, dry, and mature.
As millennials, we heart our planet. So we made sure that our products are preservative-free, paraben-free, cruelty-free, and preservative-free. To the labs! We set out to create beautiful nude shades in a creamy, long-wearing formula! And the Magnetic eye pencil was born!