Julie Bell, Benefit Cosmetics
What product have you developed that you are most proud of and why?
I'm most proud of our new Benefit Brow Collection. This was truly the biggest product development high of my entire career. The product development creative process began more than three years ago. I put together a small, dedicated innovation team who worked exclusively on brows. They did nothing but eat, drink, and sleep brows!
We started by talking about our own personal brow dilemmas, because we knew "normie" gals all over the world would share the same dilemmas and also be looking for solutions. We met with packaging and formula development teams in a hidden loft space on our 22nd floor. I thought of it as our own small Silicon Valley "brow startup." We even sat around in pink bean bag chairs and came up with ideas! My boss, Benefit's CEO, joined us twice a month.