This Viral Makeup Challenge Proves Liquid Lipstick Is the Most Versatile Product

When teen makeup artist Mariya Lyubashevskaya replaced every product in her beauty routine with a different illuminator, she inadvertently started a beauty revolution. Dazzled by her iridescent masterpiece, vloggers decided to re-create her look, dubbing it the "full-face highlighter challenge."

The latest viral take on the full-face makeup challenge focuses on liquid lipsticks. YouTuber Amy Macedo created the concept, and it has since inspired many of her colleagues to take on the trend themselves. While the concept sounds simple, putting it into action is quite complicated. If you've ever tried one of these matte gloss formulas, you know that they dry almost instantly. That presents enough issues when trying to apply a perfectly even pout shade — but now consider how difficult would be to use a liquid matte lipstick as foundation. You're forced to blend quickly, as you've got a lot of space to cover in very little time!

Despite the technical trials of this challenge, many makeup artists did an outstanding job. We've rounded up some of the top iterations of the "full-face liquid lipstick challenge" for your viewing pleasure. But if you choose to do this yourself, proceed with caution: lip products are meant to be used only on your pucker. Applying them elsewhere could cause undesirable skin reactions, including breakouts.