PS: What is the best way to apply these colors?
CS: The best way to apply these colors are by using our Brush #23. It is perfect for Contour Kits and Glow Kits. It is a teardrop shaped, natural hair brush that allows you to precisely place highlight and contour. The bristles of Brush #23 are bound in the ferrule flat as opposed to circularly, so brush strokes sweep in a back and forth motion and will offer a more seamless skin finish rather than blending product in a circular motion. For a lit-from-within natural highlight, softly tap the brush on the Glow Kit powder of your choice and dust lightly on the skin. For a more intense highlight, gently push the brush against the grain of the powder to saturate the bristles with more product and sweep on the high planes of the skin.
PS: How did you pick the names? What is the naming process like?
CS: The theme was candy, so naturally I chose candy names that were as close as possible in color to that of the highlighters. The naming process is always last, once all of the shades are complete. During this stage, I just try to connect with the color, as funny as that sounds. I think about our customer swatching the colors in store, looking at the names and hopefully thinking, "That makes sense!" Shade names can't always be perfectly descriptive; they need a hint of familiarity in order to fit.
