40 New Beauty Launches That Will Have You Loving Fall

The product: It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette ($42)

Why we want it: This Ulta-exclusive palette contains 12 beautiful lustrous shades, with three of them being special "eye foundation" formulas. These tinted base shades color correct and smooth, making it even easier to apply the other hues on top. Each pan of product is loaded with collagen and peptides to firm and strengthen the delicate skin of your eyelids.