40 New Beauty Launches That Will Have You Loving Fall

The product: Shu Uemura Urban Moisture Hydro-Nourishing Double Serum ($38)

Why we want it: Shaking the bottle doesn't just make the contents look gorgeous: it blends the bi-phase serum, combining a nourishing, vitamin-E-packed UV-filter spray with a powerful environmental shield. The latter contains superstrong antioxidants moringa and red microalgae, which fight off pollutants and free radicals that make hair look dull.