40 New Beauty Launches That Will Have You Loving Fall

The product: Estée Lauder Re-Nutriv Ultimate Lift Regenerating Youth Serum ($295)

Why we want it: We've never seen a serum like this before. If you squirt a dollop onto your fingertips and massage it in, the gel melts and transforms into little beads of dew on your skin. Your face will then drink it in, absorbing the the essences of the Himalayan gentian and the Brazil Everlasting flowers in the formula. In the morning, you'll see firmer, brighter, more radiant skin.