23 of September's Buzziest New Makeup, Hair, and Skin Care Launches

"I like my lashes to look so long, that I can see them out of the corners of my eyes. Not only does this new mascara ($19, available later this month) accomplish this with ease, but they actually lengthen my lashes to the point that they get caught in my eyebrows! It uses special polymers to coat each lash in a film that doesn't flake or clump, providing an ultraglossy finish. It isn't sticky either, so you can sleep on it and wake up to a perfect fringe. If you weren't already sold, get this: in just two days, I was asked "Are those your real lashes?" three times. This will be in my makeup bag for life." — EO