23 of September's Buzziest New Makeup, Hair, and Skin Care Launches

"This is exactly how I want all of my liquid lipsticks to look and feel. Smith and Cult The Tainted Lip Stained Flatte in Mad Heat ($24) is a beautifully rich burnt-crimson color that goes on opaque in one swipe and smells just like frosting. The mousse-like consistency is soft and comfortable without drying out my lips. Bonus: Smith and Cult's chic packaging makes me want to take it out of my bag to reapply even when I don't need to." — Sarah Siegel, editorial intern