23 of September's Buzziest New Makeup, Hair, and Skin Care Launches

"I first tried this activated charcoal Curaprox toothpaste ($30) during our "First Impression Friday" Snapchat story, and despite its intimidating black color, I was pleasantly surprised by the results. I've been using the toothpaste (and the black-bristled toothbrush included in the package) twice daily since, and I've noticed that my teeth look brighter and feel cleaner than before. Maybe it's because I pay more attention while brushing, but I've definitely experienced a difference in my dental hygiene." — Brinton Parker, assistant trending editor