These Are the 16 Beauty Launches You Need to Know For October

"Fresh Sugar Lip Treatment has some competition! What makes the It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment ($24) so unique is that it has special color-changing properties to transform into your perfect no-makeup makeup lip tint (based on the warmth of your mouth). It also has hyaluronic filling spheres, smoothing antioxidants, and essential butters and oils to give you plump pucker, no injections necessary. It hasn't left my purse since I got my hands on one." — LL