These Are the 16 Beauty Launches You Need to Know For October

"This limited-edition palette ($60) received a great deal of hype before it even launched, but all that praise was well deserved. Every shade — regardless of whether it's one of the 13 mattes or nine shimmers — is creamy and buttery with major pigment payoff. I plan on using Velvet, a burgundy matte, with metallic Synergy and Flash to create the ultimate autumnal smoky eye." — EO