These Are the 16 Beauty Launches You Need to Know For October

"You already know about changing your moisturizer for Fall, but the question now is: which one to choose? I'm going with the latest from the La Mer family, the Moisturizing Soft Lotion ($260), since it feels absolutely amazing and hydrating on the skin. It's similar to La Mer Soft Crème, except with a slightly gel-like, serum texture. You also pump it out instead of scooping it from a pot. It has a wet-velvet feel on the skin and that sweet clove-like vanilla odor 'miracle broth' is known for." — Lauren Levinson, senior editor, Beauty

"My friends and I all swear by L'Oréal Voluminous for full, fluttery lashes on the cheap, but it now has a rival in this new iteration ($8). The formula doesn't dry too quickly, which means I can apply coat upon coat, and the molded bristles effectively comb through any pesky clumps. The result: thick, defined, flake-free lashes that make my eyes look cartoonishly huge." — Emily Orofino, editor, Beauty

"Horoscopes can be fun and, when the stars align, can be eerie at times. I'm a Capricorn, and we notoriously get the short end of the stick when it comes to beauty: editorials focused on astrology either leave us looking boring as hell or assign us the most bizarre, unwearable makeup looks ever. (Yes, we're creative, but can a Cappy get some earthy tones?!) Julep's Zodiac Collection ($14 each or $98 for all 12) serves us mountain goats proud: a shimmery evergreen caters to our classic style and our sparking personality." — Kirbie Johnson, host and producer of Beauty Junkie and Pretty Unfiltered

"I love me a good blue lip look, and my favorite so far this season has got to be MAC's Blue Beat Liptensity lipstick ($21). It looks awesome paired with a bronzy eye, and needs a single swipe to apply because it's so pigmented. Just don't forget the lip primer!" — Brinton Parker, assistant editor, Trending

"I have always loved Lush bath bombs, so when I had the opportunity to try out the Lush Halloween line, I was ecstatic. The Lush Lord of Misrule Bath Bomb ($8) smells like patchouli and black pepper and did not disappoint. After I dropped the bath bomb into my tub, it turned the water green before revealing a wine-colored center that gave my bath a dark, spooky look. Not only did this get me in a festive Halloween spirit, but it smelled relaxing and I was left with baby-soft skin." — Sarah Siegel, editorial assistant

"There are good lavenders, and bad lavenders (if you're a fan of the pastel purple flower, you know what I'm talking about). The latest Kiehl's Midnight Recovery Botanical Cleansing Oil ($32) falls on the former side, and it smells heavenly (like the South of France)! Since Fall calls for cozy nights in, I plan to take off my makeup with this relaxing cleansing oil and chill out. It contains evening primrose, omega-6, and lavender oil for a skin-softening, soothing experience." — LL

"This limited-edition palette ($60) received a great deal of hype before it even launched, but all that praise was well deserved. Every shade — regardless of whether it's one of the 13 mattes or nine shimmers — is creamy and buttery with major pigment payoff. I plan on using Velvet, a burgundy matte, with metallic Synergy and Flash to create the ultimate autumnal smoky eye." — EO

"There's nothing I love more than a bold cat eye, so a potent liquid eyeliner is always an essential part of my makeup bag. I've been achieving even wings with the Revlon ColorStay Liquid Eye Pen ($9) in Blackest Black. Unlike most liquid eyeliner pens, this one comes with a rounded ball tip to make drawing on precise lines a breeze. Its long-wear formula lasts up to 16 hours so it won't budge if you have oily eyelids or frequently work up a sweat." — Aimee Simeon, editorial assistant, Trending

This Revlon ColorStay Liquid Eye Pen was hand-selected to be featured in the POPSUGAR Must Have box and is one of our favorite beauty products now. Subscribe to the Must Have box to receive treats like this monthly!

"I've been looking for a holographic nail polish that isn't too wild, so when Money Buys Happiness ($15) landed on my desk, I did a happy dance. It's subtle, and looks good layered on top of other colors or alone." — BP

"For months, I have been secretly using Chanel Rouge Allure Ink Matte Liquid Lip Color ($37) for nights out and big meetings (I scored them at an editor's preview in Spring). They're about the size of my thumb, so they fit into my tiniest evening clutches. But the standout feature is actually the formula. I don't like my matte liquid lipsticks to totally dehydrate my lips, and these ones definitely leave a longwear stain without making me want to constantly apply balm (thanks to jojoba oil). The shades are also rich and deeply pigmented. And while I love the reds Chanel is known for, Amoureaux (pictured) is not to be overlooked. The dusty rose color adds just enough of a stain that it feels more like something a ballerina would wear than Kylie Jenner." — LL

"This extremely lightweight oil ($160) is decadently silky when applied to your skin, but pressing it in with the included massaging tool will make you feel impossibly decadent. The formula boasts deeply nourishing calendula, chia, and amaranth oils to pamper your complexion during dehydrating cooler months. I'm also digging the subtly spicy floral scent." — EO

"I've always wished for a way to take my most stubborn makeup off in one swipe. That wish has been recently granted thanks to the MakeUp Eraser Towel ($12). The pink cloth functions like a magic eraser for your face and takes off all makeup, including waterproof mascara, using only water. I use the cloth as a regular part of my cleansing routine each night and I wipe my face in circular motions to take off all the remnants of the day. Once I'm done, I toss it in the wash with my laundry and it's good as new to use for up to 1000 washes. Not only is it a super convenient way to remove makeup, but it's also a mess-free alternative to cleansing oils, and it'll save you lots of cash on running through makeup wipes." — AS

The Makeup Eraser Mini was hand-selected to be featured in the POPSUGAR Must Have box and is one of our favorite beauty products now. Subscribe to the Must Have box to receive treats like this monthly!

"As soon as it becomes Oct. 1, the only thing I can think about is Halloween. Every year, I attempt to perfect some complicated Halloween nail art and fail miserably. When I saw these Halloween-themed Kiss imPRESS nails ($6), I was thrilled to be able to sport a spooky manicure in October without having to paint them on myself. The press-on nails are so easy, all I needed to do was wipe my nails, peel off the sticky backing, and press them onto my nails for a manicure that looks like it took hours." — SS

"Fresh Sugar Lip Treatment has some competition! What makes the It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment ($24) so unique is that it has special color-changing properties to transform into your perfect no-makeup makeup lip tint (based on the warmth of your mouth). It also has hyaluronic filling spheres, smoothing antioxidants, and essential butters and oils to give you plump pucker, no injections necessary. It hasn't left my purse since I got my hands on one." — LL

"From when I wake up to when I go to bed, I'm in front of some kind of a screen. Somehow, I've never thought about the toll this could be taking on my skin (besides tech neck, that is!). This clever tinted moisturizer ($44) defends your complexion against the premature aging caused by High Energy Visible light (the blue light emitted from devices), as well as UVA/UVB rays and the sun's infrared radiation. Even better, it only uses physical mineral sunscreens, and it even features chicory extract to help the skin create mood-lifting vitamin D. The tint is subtle, making it ideal for 'no-makeup makeup' days or as a base under your go-to foundation." — EO

"I am definitely that girl who loves all things vanilla-scented when Fall rolls around. So among wearing fragrance with vanilla notes and stocking up on vanilla-scented candles, I love dousing myself in a vanilla body wash. My most recent sugary-scented obsession has been the Lalicious Brown Sugar Vanilla Shower Oil and Bubble Bath ($28). The luxurious wash starts off as an oil to moisturize your skin, then it transforms into a lather to cleanse. It's also packed with nourishing oils and topical probiotics to soothe inflammation and keep your skin balanced. It's the perfect hydrating wash to shower with when the weather is nippy and can leave your limbs unusually dry." — AS

The Lalicious Brown Sugar Vanilla Shower Oil was hand-selected to be featured in the POPSUGAR Must Have box and is one of our favorite body products right now. Subscribe to the Must Have box to receive treats like this monthly!