Is Kim Kardashian Launching a New Makeup Collection?

While Kim didn't name the exact product, she is seen using a concealer palette in the video — like this Bh Cosmetics Palette ($18).

She also applied the concealer in an unexpected spot, near her laugh lines. She said, "When I have more time I'll really explain this better, you guys. But lately, as I'm getting a little older, I have lines here so I just fill it in with concealer. It really does the job."