25 New Beauty Products You Need to Get Your Hands On in 2017

What it is: Redken All Soft Mega Mask ($29)

Why you need it: The unique dual-chamber packaging of this richly hydrating mask dispenses two formulas: an argan oil-infused intense conditioning mask, and a "care extender," which locks in the softening benefits for three washes. Use it in place of your typical conditioner once a week — it only takes three minutes! — to achieve supersilky strands.

When to get it: February 2017 — visit Redken.com to find your local salon