15 New 2017 Beauty Launches Editors Actually Love and Use All the Time

"I've never been disappointed by Maybelline's Colossal range of mascaras, but I'm especially impressed by this new addition to the line ($8). The lightweight, mousse-like formula brushes through my lashes without leaving any clumps — just intense volume and definition — and lends itself well to multiple coats. Plus, I love the flashy, metallic gold tube. It's easy to find in my makeup bag!" — EO