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These Will Be the Most Influential Beauty Brands of 2017
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Glossier

This by-millennials-for-millennials company debuted makeup this year, including its wildly popular Haloscope highlighter. But according to an interview with W, founder Emily Weiss has even bigger plans in store for 2017. Glossier will be getting its own retail location as well as launching the top-secret "Phase 3" of its product assortment.

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