These Will Be the Most Influential Beauty Brands of 2017

ColourPop made headlines around the world when fans realized its products were produced by the same factories as Kylie Cosmetics and its range boasted very similar shades. However, unlike Kylie's products, restocks of sold-out items were frequent and consistent, and the entire collection was far more affordable. Fans keep returning to the brand for influencer collaborations, adorable new launches, and trendy — yet budget-friendly — shades.