If the past few months are an indication of future success, 2017 is going to be a banner year for Too Faced. The brand collaborated with Kat Von D, launched an incredibly viral collection inspired by its Sweet Peach palette, and inked an unprecedented $1.45 billion deal with Estée Lauder.
Too Faced's huge growth this year is in large part due to cofounder Jerrod Blandino's dedicated Instagram fans. He shares product sneak peeks many months before they hit shelves (sometimes years in advance), creating an unprecedented level of hype around each and every launch.
