PS: What's your advice for anyone who hopes to become a beauty influencer and grow their Instagram following?
SM: Be consistent. That's the one thing I try and tell people. You have to be consistent. So that means posting every day, posting three times a day. When I first started Instagram, I would post like four times a day and that helps you grow. So you just have to be consistent and never give up. If you love makeup, you have to keep going. I always tell people, "Keep going." Because you're going to get to a point where you're going to feel discouraged and like no one is looking at your pictures, but you just keep going and work through that.
PS: How many times a day do you post now?
SM: [Laughs] Like once. If I have really dope pictures, I'll do more. Three would be normal. But every once in a while I'll take a day or two off. Like today I'm only posting once. It's already posted!
MG: I always tell people just to start. That's the hardest part for most people. A lot of the time they're like, "Oh my god, I really want to do it." I ask, "Oh my god, what have you done?" And they're like "Nothing. I just really want to." And I'm like, "Well, you have to plunge in and actually try." A lot of people think that's going to be handed to them — here's this, and here's the algorithm to becoming popular online. But there isn't one. You have to get down and dirty and start it. My advice to people is to buy a camera and try it.
