PS: Do you feel like this is the year when boys take beauty?
MG: We're trying. I've been trying for the past few years. I'm trying to get to that point. I'm trying to get ahead.
SM: 2017 will be the year when people aren't going to give "that look" a weird look. It's starting to become more acceptable. He can walk anywhere, and people won't be like, "Oh my god."
MG: Even now I still do. All the time. I'll walk out here and people will give a quick glance. It's one of those double takes. "Is he wearing makeup?" Hopefully in the next couple years, it will be much more acceptable and normal — especially with brands like Maybelline wanting to normalize it. Yes, we are using a boy in this campaign; and yes, this is completely normal. That is the fight that it's been since the beginning. Making it a normal thing, not something crazy. My form of expression is just fun.
