7 Exciting Ways the K-Beauty Industry Will Evolve in 2017

It's not just the ingredients that are important. It's also about the way your skin interacts with the ingredients (texture, consistency), as well as the efficacy of the ingredients after they hits your skin. Cosmetic scientists are finding ways to slowly release powerful vitamins and minerals throughout the day and figuring out how to maximize the benefits of the active ingredients. Leave it to Korea to push the limits of ingredients and make sure they work well for us.