Chances are that by now, you've spotted a cushion compact or a sheet mask from a Western brand. Long story short, you'll be seeing companies around the world double down on not only Korean trends, but also opting to work directly with Korean manufacturers to launch new, innovative concepts first. K-beauty is disrupting the cosmetic brands out there and bringing more love to the entire supply chain of cosmetics in Korea from packaging to ingredients and to final production and formulation.
Easy tip to confirm sneaking suspicion about the origin of the product: Flip the bottle or compact over and checking for the "Made in Korea" stamp. However, even that won't be reliable for long, as some Korean manufacturers are building out their factories stateside.
