25 Standout Drugstore Beauty Launches of 2017 — All Under $16

Why You Need It: Dove is taking its classic and oh-so-moisturizing body washes to the next level via its first-ever foam collection. With one frothy pump — the hair and body care brand boasts that there are 250 in each bottle — your bath or shower is transformed into a lavish foam party for getting the day off to a good start.

Dove Shower Foam in Deep Moisture ($6); available in February