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Drugstore Beauty Launches 2017

25 Standout Drugstore Beauty Launches of 2017 — All Under $16

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With every new year comes a fresh lineup of affordable drugstore hair, skin, and cosmetic products, and this one has no shortage of excitement. Expect everything from an addictive Yes To peel-off face mask to Jergens lazy-girl self-tanner and CoverGirl's latest magical mascara. Add to that the latest in body (hello, Dove foam body wash!) and hair care (goodbye, frizz, thanks to an innovative Garnier spray).

Read on to learn more about these, plus more of the buzziest and most innovative products coming to you in 2017 — including never-before-announced launches! The best part is they're all $16 or less.

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