2/17/17 2/17/17 POPSUGAR Beauty Makeup Drugstore Beauty Launches 2017 25 Standout Drugstore Beauty Launches of 2017 — All Under $16 February 17, 2017 by Kristin Granero 1.1K Shares Chat with us on Facebook Messenger. Learn what's trending across POPSUGAR. View in slideshow With every new year comes a fresh lineup of affordable drugstore hair, skin, and cosmetic products, and this one has no shortage of excitement. Expect everything from an addictive Yes To peel-off face mask to Jergens lazy-girl self-tanner and CoverGirl's latest magical mascara. Add to that the latest in body (hello, Dove foam body wash!) and hair care (goodbye, frizz, thanks to an innovative Garnier spray). Read on to learn more about these, plus more of the buzziest and most innovative products coming to you in 2017 — including never-before-announced launches! The best part is they're all $16 or less. Related15 New 2017 Beauty Launches Editors Actually Love and Use All the Time25 New Beauty Products You Need to Get Your Hands On in 201710 Underrated Beauty Brands You Need to Finally Try in 2017 Shop Brands Cover Girl · EOS · Pantene · Not Your Mother's Dove Shower Foam in Deep Moisture Why You Need It: Dove is taking its classic and oh-so-moisturizing body washes to the next level via its first-ever foam collection. With one frothy pump — the hair and body care brand boasts that there are 250 in each bottle — your bath or shower is transformed into a lavish foam party for getting the day off to a good start. Dove Shower Foam in Deep Moisture ($6); available in February Dove Shower Foam in Deep Moisture $6 from dove.com Buy Now Yes To Tomatoes Clear Skin Detoxifying Charcoal Peel-Off Mask Why You Need It: This 97 percent natural formula (in a super user-friendly tube) allows you to create a customized face mask wherever and whenever you need it. After 15 minutes, you just peel it off to reveal a tighter, gunk-free surface. Yes To Tomatoes Clear Skin Detoxifying Charcoal Peel-Off Mask ($16) Yes To Tomatoes Clear Skin Detoxifying Charcoal Peel-Off Mask $16 from ulta.com Buy Now Herbal Essences Bio: Renew Naked Volume Shampoo and Conditioner in White Grapefruit and Mosa Mint Why You Need It: Herbal Essences is notorious for hair (and more recently, body) care that awakens the senses. Now, the brand is taking on even more holistic formulas. This line is infused with aloe, sea kelp, and antioxidants that promise to revive lifeless locks in 21 days or fewer. This shampoo and conditioner in particular left our hair feeling soft and smelling like a tropical island. Herbal Essences Bio: Renew Naked Volume Shampoo and Conditioner in White Grapefruit and Mosa Mint ($6) Herbal Essences Bio: Renew Naked Volume Shampoo and Conditioner in White $6 from herbalessences.com Buy Now Broo Craft Beer Barber Hydrating Shower Session Wash Why You Need It: Brew-infused hair care brand Broo is expanding its bar cart with a new Craft Beer Barber line for Walmart. This four-in-one cleanser (there's also a shaving cream and lotion) can be used for hair, body, face, and beard. Keep the unisex formula on tap for you and your guy. It's sure to be a crowd-pleaser for last-minute guests, as well. Broo Craft Beer Barber Hydrating Shower Session Wash ($6); available at Walmart in January Broo Craft Beer Barber Hydrating Shower Session Wash $6 from walmart.com Buy Now Eos Active Protection Lip Balm in Fresh Grapefruit Why You Need It: If you're already an Eos enthusiast, your obsession is about to reach the next level because the brand is now packing SPF into its already-addictive blend of moisturizing shea butter, vitamin E, and jojoba. The Fresh Grapefruit balm contains an energizing scent (just like real grapefruit!) for waking up your senses and SPF 30 for keeping lips protected. Eos Active Protection Lip Balm in Fresh Grapefruit ($3) EOS Active Protection Lip Balm SPF 30 Fresh Grapefruit Sphere .25oz $2.99 from Target Buy Now See more EOS Lip Gloss Not Your Mother's Naturals Volume Boost Tapioca and Rice Dry Shampoo Why You Need It: You know the brand for its witty name and high-performing hair care. Now, Not Your Mother's is adding a Naturals collection to its offerings, including this volume-boosting dry shampoo. Believe us when we say the plant-derived, environmentally friendly formula will give you (and your hair) life. Not Your Mother's Naturals Volume Boost Tapioca and Rice Dry Shampoo ($9) Not Your Mother's Naturals Linseed Chia Blend & French Plum Seed Oil Volume Boost Dry Shampoo $8.99 from Ulta Buy Now See more Not Your Mother's Dry Hair Shampoo Caress Fine Fragrance Body Wash in Hypnotic Aura Why You Need It: Caress's new Hypnotic Aura scent, made up of notes of night-blooming tuberose and patchouli, watermelon, bergamot, and sandalwood, smells just as exotic as it sounds. It was crafted for anyone with an appreciation for the finer things in life. Caress Fine Fragrance Body Wash in Hypnotic Aura ($4); available in February Caress Fine Fragrance Body Wash in Hypnotic Aura $4 from houseofcaress.com Buy Now Sally Hansen Color Therapy Nail Color in Powder Room Why You Need It: This new line from Sally Hansen contains a blend of natural acai, primrose, and argan oils designed to nourish weak nails, so you don't have to compromise the health of your digits in order to stay polished. Plus, it boasts 38 long-wear shades for mixing things up. The soft Powder Room shade is the perfect pale hue for Valentine's Day. Sally Hansen Color Therapy Nail Color in Powder Room ($7) Sally Hansen Color Therapy Nail Color in Powder Room $7 from walmart.com Buy Now Biore Charcoal Acne Clearing Cleanser Why You Need It: The skin care masters at Biore are expanding their collection with three new products for putting acne-prone skin in check. This gentle yet deep cleanser (there are also two scrubs) contains natural charcoal for absorbing excess oils. It also has salicylic acid for treating current zits and preventing future breakouts. Biore Charcoal Acne Clearing Cleanser ($8) Ulta Skin Care Biore Charcoal Acne Cleanser $7.59 from Ulta Buy Now See more Ulta Skin Care Jergens Natural Glow Wet Skin Moisturizer Why You Need It: Jergens is combining the benefits of two collections — Wet Skin and Natural Glow — for its first gradual tanning lotion designed for the shower. Just glide the formula (there's one for fair to medium tones and one for medium to tan) onto wet skin and pat dry to seal in hydration and begin adding color. The tan is buildable so it will increase with daily use. Jergens Natural Glow Wet Skin Moisturizer ($9); available in February Jergens Natural Glow Wet Skin Moisturizer $9 from jergens.com Buy Now CoverGirl So Lashy! Blast Pro Mascara Why You Need It: Every time we think we've swiped the best of CoverGirl's mascaras, we blink and the brand comes up with something else. So Lashy! caught our attention with its unique, almost galactic-looking wand (designed for all lash types) and delivered otherworldly volume. CoverGirl So Lashy! Blast Pro Mascara ($9) Cover Girl So Lashy blast Pro Mascara 0.44 oz $6.89 from Target Buy Now See more Cover Girl Mascara Flower Beauty Shimmer and Strobe Highlighting Palette Why You Need It: If 2016 was the year of the contour, 2017 is the year of the strobe. This sweet palette from Drew Barrymore's Flower Beauty line features three shimmery shades, along with a compact brush, for ensuring your best assets are always in the spotlight. Flower Beauty Shimmer and Strobe Highlighting Palette ($13); available in January Flower Beauty Shimmer and Strobe Highlighting Palette $13 from walmart.com Buy Now Garnier Fructis Style Frizz Guard Why You Need It: This new spray from Garnier is like hair insurance in a can, especially if you are prone to frizz or live in an area with high humidity. Just spritz the lightweight formula on strands, smoothing over any flyaways with your fingers, and you're good to go. Garnier Fructis Style Frizz Guard ($4) Garnier Fructis Style Frizz Guard $4 from garnierusa.com Buy Now Botanics Hydration Burst Hydrating Day Cream Why You Need It: This day cream from Botanics's new Hydration Burst collection is formulated with clary sage, an active plant extract known for its hydrating and soothing capabilities. The smooth formula glides onto skin easily and is super lightweight, so it doesn't feel heavy or appear greasy. Plus, it was designed for parched and/or sensitive skin. Botanics Hydration Burst Hydrating Day Cream ($14) Botanics Hydration Burst Hydrating Day Cream $14 from target.com Buy Now L'Oréal Paris Colorista Semi-Permanent Color in #Red30 Why You Need It: If the latest runway shows are any indication, the bold hair color trend isn't going anywhere soon. L'Oréal Paris is making it easy to test-drive a new hue (or two — they can be mixed) with a collection of 12 semipermanent dyes ranging from pastels to brights. Just apply in the comfort of your own home and wash out (in four to 10 shampoos) when you're ready to try something new. We're especially loving this #Red30 shade for battling the cold-weather blues. L'Oréal Paris Colorista Semi-Permanent Color in #Red30 ($11) L'Oréal Paris Colorista Semi-Permanent Color in #Red30 $11 from lorealparisusa.com Buy Now Olay Ultra Moisture Shea Butter Body Wash Why You Need It: For the first time since its debut back in 2007, Olay is updating its Ultra Moisture Body Wash formula with a new, patented Lock-In-Moisture technology for keeping skin soft. In addition to making skin feel smoother, the shea butter leaves behind a subtly nutty yet sweet scent. Olay Ultra Moisture Shea Butter Body Wash ($4) Olay Ultra Moisture Shea Butter Body Wash $4 from olay.com Buy Now Maybelline New York Dream Cushion Fresh Face Liquid Foundation Why You Need It: This new foundation from Maybelline New York is perfect for anyone who loves the coverage of a liquid foundation but not the mess that typically comes with applying it. The creamy (or should we say dreamy?) formula comes in eight shades and creates a lightweight, almost-luminous finish for that dewy, natural look. Plus, the sponge compact makes it easy for freshening up on the go. Maybelline New York Dream Cushion Fresh Face Liquid Foundation ($16) Maybelline New York Dream Cushion Fresh Face Liquid Foundation $16 from maybelline.com Buy Now Degree Women Ultra Clear Black and White Antiperspirant Dry Spray Why You Need It: This smart new spray from Degree features a built-in motion sensor that responds to your body movement and revs up to provide more protection when needed (up to 48 hours). In addition, the "anti-mark" formula promises you won't be left with yellow sweat marks on white clothes, or white marks on black, after use. Throw the lightweight can in your gym bag so you're always prepared. Degree Women Ultra Clear Black and White Antiperspirant Dry Spray ($5) Degree Women Ultra Clear Black and White Antiperspirant Dry Spray $5 from degreedeodorant.com Buy Now Revlon Kiss Balm in Crisp Apple Why You Need It: Revlon's latest lip balm collection should be on every grown-up girl's "school" supply list. The six fruit-inspired shades (we're loving this bright Crisp Apple right now) glide on effortlessly and are long-wear so you don't need to worry about having to constantly reapply. Even better, they're formulated with SPF 20, making them perfect for that Spring break trip. Revlon Kiss Balm in Crisp Apple ($4) Revlon Kiss Balm in Crisp Apple $4 from walmart.com Buy Now Schick New and Improved Hydro Silk TrimStyle Razor Why You Need It: The shaving specialists at Schick have found a way to make their beloved Hydro Silk razor collection even better by upgrading the already-moisturizing serum that lines its blade with a new shea-butter-infused formula. This razor in particular also features a convenient bikini trimmer with an adjustable comb for customizing your shave. Schick New and Improved Hydro Silk TrimStyle Razor ($14); available in late January Schick New and Improved Hydro Silk TrimStyle Razor $14 from schick.com Buy Now Pro-V Daily Moisture Renewal Shampoo Why You Need It: Pantene Pro-V reformulated its shampoos with active lipids and antioxidants designed to penetrate the hair fiber core versus just the surface. The Daily Moisture Renewal (there are 12 collections total) left our strands feeling hydrated and smelling squeaky clean. Pro-V Daily Moisture Renewal Shampoo ($8) $8 from pantene.com Buy Now Pantene Daily Moisture Renewal Dream Care Shampoo 30.4 oz $7.99$6.99 from Target Buy Now See more Pantene Shampoo Rimmel #InstaFlawless Perfecting, Radiant Skin Tint Why You Need It: Like a moisturizer and foundation in one, this new tint from Rimmel offers lightweight, natural-looking coverage while keeping skin hydrated for up to 24 hours. Apply the SPF 15 formula daily to keep skin protected and primed for that next impromptu selfie. Note it comes in both light/medium and medium/dark shades. Rimmel #InstaFlawless Perfecting, Radiant Skin Tint ($7) Rimmel #InstaFlawless Perfecting, Radiant Skin Tint $7 from ulta.com Buy Now Secret Fresh Collection Deodorant in Cool Waterlily Why You Need It: This new Fresh Collection from Secret contains a patented Fade Resistant Scent Technology designed to fight nose-blindness so you can keep smelling your own freshness for up to 48 hours. The collection includes 11 scents, the hero being Cool Waterlily, containing soothing green lily pad notes reminiscent of a spa. Secret Fresh Collection Deodorant in Cool Waterlily ($5); available in March Secret Fresh $5 from secret.com Buy Now Secret Fresh $5 from secret.com Buy Now Vichy Normaderm 3-in-1 Micellar Solution Why You Need It: This new offering from Vichy is formulated for oily and/or acne-prone skin. It aims to not only remove makeup but also balance skin pH and soothe. Just apply the water-like solution with a cotton pad, working from the center of your face outward, to remove even the toughest makeup in a matter of mere moments without having to worry about irritation. Vichy Normaderm 3-in-1 Micellar Solution ($15); available in February Vichy Normaderm 3-in-1 Micellar Solution $15 from vichy.co.uk Buy Now Suave Professionals Honey Infusion Strengthening Shampoo and Conditioner Why You Need It: This new cleansing and conditioning duo from Suave Professionals is like a personal training team for your hair. It's infused with pure honey to help heal and strengthen weak strands that are in danger of breakage. It left our hair smelling as sweet as a pot of honey, too. Suave Professionals Honey Infusion Strengthening Shampoo and Conditioner ($3) Suave Professionals Honey Infusion Strengthening Shampoo and Conditioner $3 from walmart.com Buy Now Drugstore BeautyBeauty ShoppingBody CareMakeupHairSkin Care Stay Stylish With OurFashion and Beauty Newsletter You're subscribed! 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