25 Standout Drugstore Beauty Launches of 2017 — All Under $16

Why You Need It: This new Fresh Collection from Secret contains a patented Fade Resistant Scent Technology designed to fight nose-blindness so you can keep smelling your own freshness for up to 48 hours. The collection includes 11 scents, the hero being Cool Waterlily, containing soothing green lily pad notes reminiscent of a spa.

Secret Fresh Collection Deodorant in Cool Waterlily ($5); available in March