11 Brand Spankin' New Beauty Products That Debuted Backstage at Fashion Week

You may have had your eyes on the supersplashy colors at Zadig & Voltaire, but if you looked closer at the women who weren't wearing the yellow, red, and white paint, you'd notice they had some gorgeous, subtle eyeliner game going on. That look was created via Shiseido's Inkstroke Eyeliner and Brush, which are launching in August.