11 Brand Spankin' New Beauty Products That Debuted Backstage at Fashion Week

The Inkstroke Eyeliner is a potted cream and comes in six shades, Shinrin Green, Empitsu Gray, Kuromitsu Brown, Kon-Al Blue, Shikkoku Black, and Nasubi Purple. The blond models wore the brown eyeliner in a "melted off" effect, said Dick Page. It was applied with the genius Inkstroke Brush, which is curved to make for easier application.

Also, the colorful tubs you see are new (though they weren't used on the models). These are the brand's Paperlight Cream Eye Colors, which come in four shades: Shobu Purple, Hisui Green, Sango Coral, and Usuzumi Beige Gray.