What I Learned as a Makeup Artist From Other Lead Makeup Artists Backstage at NYFW

According to Kendal, using foundation only where needed on the skin will create more subtle and believable look (re: people may actually think it's your skin). There really is no rule that says you have to cover your entire face with foundation, so try just focusing the product on where you may have some redness or blemishes.

Kendal said, "The look is just to make the girls look beautiful."

There was no cakey skin at Herrera, that's for sure! I love the idea of seeing someone's natural skin peeking through their foundation. So, sometimes less really is more.