11 Women-Founded Beauty Brands That You Should Have Tried by Now

Maureen created her first product in 1999 — the iconic Tarte cheek stain ($30) — in her NYC apartment after being frustrated by the lack of skin-friendly beauty options on the market. After convincing the buyers at Henri Bendel to sell her line, Maureen's brand took off, eventually expanding to Sephora, QVC, and more retailers around the world. We named Tarte one of the most influential beauty companies of 2017.

Check out Tarte's products here.