28 of the Hottest Beauty Products Launching in April 2017

"After feeling apprehensive about using hydrating masks (why not just use moisturizer?), I have done a complete 180 and now religiously incorporate them into my routine. This new Dior treatment ($69) is one of my latest go-tos. It's impossibly rich (loaded with shea butter, jojoba, and glycerin), but doesn't feel greasy. In fact, it soaks deep into skin to leave it feeling super soft. Slick it on for just three minutes and wipe it off to reveal a plump, dewy complexion, or use my preferred method — use it as a sleeping mask so you can wake up looking radiant and refreshed." — EO