28 of the Hottest Beauty Products Launching in April 2017

"Pureology already has one of the best hydrating color lines on the market, so I figured I might not be as impressed with the new Hydrate Sheer line. Of course, I was wrong. Hydrate Sheer is made without silicones, which kind of scares me as a bottle blonde, because I need my products to smooth, hydrate, and feel lightweight, and silicone is known for making the hair cuticle feel soft without weighing it down. After using the shampoo ($28) and conditioner ($30), my hair didn't feel heavily coated with product. It was airy and fluffy, exactly what I want as I transition into Spring." — KJ