12 Amazing Beauty Products You Can Only Find at Ulta Beauty

This new mascara from Tarte features a custom-molded brush with hundreds of meticulously designed bristles designed to coat and curl lashes for 23x the usual volume with just two coats. While we don’t have the science to say it's exactly 23x, we can say you will see a visible increase in volume (think va-va-voom) and that this may very well become a regular handbag staple for many date- and girls-nights to come.

Tarte Maneater Voluptuous Mascara ($23)