Olay Skin Advisor uses artificial intelligence (a deep learning algorithm, just like Facebook and Instagram do) to predict your skin age, comparing your selfie to thousands of other photos. Some were submitted on the site by people just like you, but there are more that were fed to the system by the team at Olay for training purposes.
"At the heart of Olay Skin Advisor is the brand's deep learning model, called VizID Technology, which has been modeled on how the human brain sees and perceives women's skin age. We didn't tell it what to look for — it has come to learn what drives women's skin appearance from the hundreds of thousands of selfies in its database," says Dr. Frauke Neuser, Olay Principal Scientist. "It works like our brain. Our brain has been trained over the years to recognize and understand what we see."
Using all that information, the Skin Advisor "analyzes five key aging zones to determine what's driving your skin age and holding it back from looking 10 years younger, for example. These five key aging zones, identified through research by Olay, are the forehead, cheek, mouth, crow's feet, and under eye," says Neuser.
