These Are 23 of the Hottest Beauty Launches For May 2017

"As soon as I saw the irresistible ice-cream-adorned packaging of the Winky Lux Double Matte Liquid Lipstick ($13), I knew I needed it in my life. Luckily, the formula was just as covetable as the tube, and I quickly fell in love. My new favorite liquid lipstick smells like vanilla, goes on thin and wet, and dries in a few minutes to a matte finish that will not budge." – SS