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What it is: Kat Von D Everlasting Lip Duo: Lip Contour Edition ($19)
Why you need it: Kat Von D has over 40 liquid lipstick shades and is still expanding the color range. If that's a bit too much for you, start with this contour kit that includes Melancholia, a rose shade, and Susperia, a lavender hue. The duo can be worn together or alone.