The Liquid Lipsticks You Haven’t Tried Yet — All Under $20

What it is: Gerard Cosmetics Hyrdra Matte liquid Lipsticks in 1995 ($20)

Why you need it: Another beauty guru favorite, which, if you haven't already guessed by the name, promises not to dry out your lips with their hydrating matte formula. Gerard cosmetics offers nearly 30 shades ranging from everyday nudes like their bestseller "1995" to rich plums like "Knight Rider."