I Wore the Same Mascara For Over a Decade, but This One Made Me Switch

I dip the wand back in the tube for another coat, and as you can see, this stuff is thick — but not goopy. The ultrablack formula (which, like all of Tarte's products, is paraben-, phthalate-, gluten-, and cruelty-free) permeates the entire brush and ensures you don't have to keep jerking the brush back and forth to get more of the product to stick.